Creativity without strategy is called ‘art.’
Creativity with strategy is called ‘advertising.
- JEF I. RICHARDS
Our Mission
Our mission is to transform the power of community into measurable brand success, empowering emerging and legacy brands to authentically connect with high-growth audiences through creator-led, data-driven marketing strategies that drive engagement and long-term loyalty.
Why BGD?
Culture is the foundation of influence, connection, and commerce. With direct publisher access generating over 600K monthly impressions, a total in-house social footprint of 1.3M+, and 250K total engaged newsletter subscribers, we provide instant access to an active, multicultural audience, ensuring brands stay relevant and impactful.
SERVICES & CAPABILITIES
Strategy & Research
Planning & Buying
Creative Production
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Full-Funnel Marketing
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Defined Measurable Goals
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Media Plan Development
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Creator Spend Management
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Social Media Strategy
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Influencer Playbook
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Market Research
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Brand Lift Study
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Focus Groups
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Influencer Marketing (Cross Platform)
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Audience-Targeted Programmatic
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Publisher Direct - Multicultural
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Paid Marketing - META, TikTok, Google, YouTube, Pinterest, Snapchat
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Digital OOH
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Email Marketing
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Commercial Advertising Production
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Creator Media Production
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Social Media Production & Management
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Creator Empowerment
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Creator Palooza
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BGD Global Creator Awards
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Black Girl Digital Academy
CONNECT. CREATE. CONVERT
How We Work
Community-Driven & Data-Backed – We tap into community passion points, leveraging insights, trends, and analytics to craft campaigns that truly resonate.
Authenticity at the Core – Our approach is rooted in cultural intelligence, ensuring brand messaging aligns with the values, interests, and lived experiences of your audience.
End-to-End Execution – From influencer collaborations to media buying, we handle every aspect of the campaign to drive seamless and powerful brand connections.
Collaborative & ROI-Focused – We work as an extension of your team, optimizing every media dollar to maximize impact, engagement, and long-term community loyalty.
TRUSTED BY LEGACY ICONS.
CLIENT PARTNERS
BGD Media proudly represents and partners with some of the world’s most prestigious legacy and emerging brands. We take pride in fostering meaningful, results-driven collaborations—championing innovation, cultural relevance, and long-term success in every partnership.
OUR WORK
We are tremendously proud of the results we have achieved for our clients and would welcome the opportunity to discuss this during an in-person or virtual meeting once properly vetted.
Please connect with an expert at info@blackgirldigital.com to request a case study or more info.
1
BILLION
IMPRESSIONS SERVED
And 130K+ Social Followers Engaged
TESTIMONIAL
I highly recommend working with Black Girl Digital. Under LaToya's leadership, the company has achieved unprecedented success in the past few years. Drawing from her experience in the traditional agency world, LaToya possesses a profound understanding and ability to craft campaigns that genuinely resonate with both the target audience and the brand itself. What sets Black Girl Digital apart is its mission to bridge the gap for historically underrepresented and underfunded Black and Hispanic women content creators, connecting them with advertising brands and agencies. As a Black, woman-owned company, Black Girl Digital's dedication to achieving creator equity is unparalleled. Their commitment to diversity and authenticity ensures that collaborating with them will yield impactful and meaningful results.
Arnetta Whiteside
SVP, Inclusive Media Research,
Strategy, and Knowledge Management
Creators are the new entrepreneurs. They build influence, communities, and economies.
LEADERSHIP
LaToya Shambo, CEO
Recognized as a leading authority on diversity, equity, inclusion, and the power of influencer marketing, Latoya Shambo is the founder and CEO of Black Girl Digital, an award-winning agency dedicated to bridging the pay equity gap for creators of color.
Latoya Bond, CMO
As CMO at BGD Media, Latoya Bond leads data-driven marketing strategies to drive brand growth, enhance impact, and develop innovative solutions that increase visibility and profitability.
Nazat Minnow, COO
Nazat has over 20 years of financial experience within the media and creative advertising
industry. As COO, Nazat heads up financial operations and processes, human resources and is
responsible for the company’s growth and operational excellence.
CONTACT US
NEW YORK
26 Broadway, 3rd Fl
New York, New York
GEORGIA
60 W Peachtree St. NW
Atlanta, GA